Stop Underselling Yourself: A Love Letter to Business Owners Who Are Tired of Being Broke (But Booked)

Let’s talk about it RIGHT NOW!

You’ve got the branding. The aesthetic is Flawless. Your candles smell like a luxury spa in the middle of a billionaire’s vacation home. Your room sprays? One spritz and suddenly people feel like they have their life together. And yet… your bank account is giving “we need to talk.” If that sounds familiar, there’s a strong chance you’re not pricing your products correctly and girl, we need to fix that immediately.

Chapter 1- The “I Just Want to Make Sales” Trap

At some point, every business owner falls into it. You launch your products, excitement is high, and then that little voice creeps in: “What if no one buys?” So what do you do? 

You lower your prices. Just a little bit (in my 50cent voice). Then a little more. Then suddenly your handcrafted, high quality product is priced like it came from those clear shelves when you first walk into Target. Now you’re making sales… but not making money. That’s not a business that’s a expensive ass hobby.

Let’s Be Honest. You’re Not Dollar Tree! I built this brand brick by brick and I be damned if someone tears it down because they don't like my prices lol. I watch too much tv. Anyway. Your products are not mass produced by machines in a giant warehouse. You are sourcing materials, testing scents, designing packaging, marketing, shipping, and probably answering customer emails at 11:47 PM while watching true crime documentaries. That effort? That skill? That time? It deserves to be paid. Undervaluing your products doesn’t make you more attractive to customers, it just attracts the wrong ones.

Chapter 2 - Cheap Prices Attract Expensive Problems

Here’s the part nobody tells you, but ima tell it. Low prices often bring high maintenance customers. Yea I said it! The “$5 candle” crowd will ask 47 questions before buying. They will want same day delivery, expect luxury service, and still complain. Guess what, some of them are business owners themselves. Meanwhile, the customers who value quality are out here ready to spend but your pricing is confusing them. They’re thinking, why is this so cheap. What’s wrong with it?” Yes, your low price might actually be scaring away your ideal customer.

Chapter 3 - Pricing Isn’t Just Math Baby It’s Big Rihanna Confidence

Sure, you need to factor in, materials, packaging, time, overhead, and profit but pricing is also about mindset. If you don’t believe your product is worth it, your customer won’t either.

Confidence sounds like:

- “This is a premium product.” 

- “This is worth every dollar.” 

- “I created something special.”

And guess what? People can feel that energy.

Chapter 4 - A Quick Reality Check

In my unfortunate experience if you're selling out quickly but still struggling financially, you don’t have a sales problem. You have a pricing problem. So What Should You Do?

Calculate your real costs and don’t forget your time, you do not work for free. Sprinkle a little profit on purpose. Don't be greedy though. Position your brand properly. Raise your prices. You Deserve to Profit.

You started it to build something meaningful and profitable. So the next time you’re tempted to lower your price just to “make the sale,” remember this: You are not just selling a candle, a wax melt, or a room spray. You’re selling craftsmanship. You’re selling ambiance. 

You’re selling a feeling. And that is worth more than what I, I mean you have been charging.

Now go ahead… and fix your prices right neow! Your future self (and your bank account) will thank you.